Tuesday, March 10, 2020

Free Essays on Channels Of Distribution

Abstract In reading the article â€Å"Channels of Distribution† by Geoff Lancaster the article describes the term ‘distribution system’ as to that of complex of agents, wholesalers and retailers through which manufacturers move products to their intended markets.† Marketing channels are usually made up of independent firms who are in business to make a profit. These are known as marketing intermediaries or middlemen. Distribution outlets can include combinations of owned and independent outlets or arrangements like franchising. The routes marketing organizations take when attempting to ensure that their goods and services reach the intended market or market segments. In setting up a distribution system, the organization must make a policy choice between selling directly to customers and employing salespeople and using intermediaries i.e. selling through agents, wholesalers and retailers. In the beginning the decision is usually based on various cost factors. Distribution costs in most cases are figured out by using several different factors like the number of potential customers in the market; how concentrated or dispersed they are; how much each will buy in a given period; costs associated with the practical side of the distributive operation (e.g. transport, warehousing and stockholding .If the organization thinks that they have a large enough potential sales market/customers they have a strong case for selling direct and employing a sales force. Organizations that makes industrial goods usually tend to use direct selling and often deliver direct to the user/customer, although in some cases wholesalers or ‘factors’ are used. Organ izations that markets consumer goods tend to use a network of marketing intermediaries because of the dispersion and large numbers of potential customers. As with everything there are always exceptions to the rules for example Mary Kay Cosmetics and Avon Cosmetics sell d... Free Essays on Channels Of Distribution Free Essays on Channels Of Distribution Abstract In reading the article â€Å"Channels of Distribution† by Geoff Lancaster the article describes the term ‘distribution system’ as to that of complex of agents, wholesalers and retailers through which manufacturers move products to their intended markets.† Marketing channels are usually made up of independent firms who are in business to make a profit. These are known as marketing intermediaries or middlemen. Distribution outlets can include combinations of owned and independent outlets or arrangements like franchising. The routes marketing organizations take when attempting to ensure that their goods and services reach the intended market or market segments. In setting up a distribution system, the organization must make a policy choice between selling directly to customers and employing salespeople and using intermediaries i.e. selling through agents, wholesalers and retailers. In the beginning the decision is usually based on various cost factors. Distribution costs in most cases are figured out by using several different factors like the number of potential customers in the market; how concentrated or dispersed they are; how much each will buy in a given period; costs associated with the practical side of the distributive operation (e.g. transport, warehousing and stockholding .If the organization thinks that they have a large enough potential sales market/customers they have a strong case for selling direct and employing a sales force. Organizations that makes industrial goods usually tend to use direct selling and often deliver direct to the user/customer, although in some cases wholesalers or ‘factors’ are used. Organ izations that markets consumer goods tend to use a network of marketing intermediaries because of the dispersion and large numbers of potential customers. As with everything there are always exceptions to the rules for example Mary Kay Cosmetics and Avon Cosmetics sell d...

Saturday, February 22, 2020

Ask week 4 Essay Example | Topics and Well Written Essays - 500 words

Ask week 4 - Essay Example How would they win back their customers? It is obvious that, after indentifying the question to address, the management could have been able to work out on issues to address the question, rather than defining what the answer entailed (Hackman and Wageman 1995). For example, addressing the question of what could have been done to meet customer needs would have instigated on answers that would address the concern. Besides communication and knowledge management as a key factor in building awareness, â€Å"The Company presented a faà §ade of smugness with their name and overconfidence in their products† (Janis 1973). Critically discuss this statement. An organization should not limit its borders in assessing information to build knowledge management. In fact outsourcing would be ideal for any organization that wants to build up its knowledge management. Any organization must create a model of learning by establishing relationships with the industry monitors to avoid making similar mistakes that have been done by Ford. What issues should be put into consideration? Evaluation of past and current business environment can be argued to help an organization build up a model of learning (Floyd and Woolridge 1999). This is arguably true because if this is something to go by, the organization is able to evaluate the situation of their competitors and measure its current abilities according to the current climate of the industry. The lack of knowledge development at both personal and organizational level was evident at that particular time, but the idea of rubbing off the discussion was more critical to handle (Janis 1973). Why were similar companies going through the same issue? According to Bazerman and Moore (2008), effective decision making could be hampered by two situations that are squarely associated with decision makers. What are these

Thursday, February 6, 2020

Employee Turnover Research Paper Example | Topics and Well Written Essays - 1500 words

Employee Turnover - Research Paper Example Normally, the major reasons for a job change have to do with better benefits or satisfaction. The employees have a tendency to move towards an industry with better motivation in terms of benefits as well as satisfaction. They also assume a lifetime perspective as they make choices about job change. Employees therefore make such choices to change their jobs while considering the future changes in job satisfaction and enrichment as well as maximized benefits. Luxury hotels are among the categories of hotels in the hospitality industry. These kind of hotels are specifically built in strategic areas where there is targeted market of high class people in the society as well as foreign and domestic tourists. They are normally positioned in the big cities of a country where the GDP of that country is high and center for the business district where politicians, renowned businessmen, diplomats and other dignitaries can access them. They are also situated at tourist attraction centers where th e tourists can get access to them whenever they visit the centers. These hotels are normally very expensive to board considering the kind of architecture they employ as well as the high standard of service that they offer. According to their positions or where they are situated, some of these hotels operate only on a seasonal basis. This is so because tourism makes the largest of their clients and when the tourists are not around, the hotels remain closed for a better part of their operation yearly. There are different categories of employees that do exist in the luxury hotels and these are together with; management as well as non-management. Management employees consist of those employees involved in the major decision making about the hotels which forms the basis for running the hotels. These might be together with the Chief Executive officer, Managing Director, Chief of Staff as well as Departmental Heads. They are involved in the major decision making about the hotel. The other category of employees is the non-management employees. This category consists of workers of lower rank like the casual laborers as well as the departmental employees apart from their heads that fall in the management category. Reasons for High Turnover in Luxury Hotels There are various reasons why employee turnover rate is very high in the luxury hotels. Some of these reasons are together with the seasonality of the hotel customers, low compensation level as well as low job satisfaction and enrichment that reduces the employees’ self esteem due to low employee motivation. (a) Seasonality of the Industry The major clients of the luxury hotels are the tourists apart from those built in the city centers which do not necessarily have to depend on tourists. Tourism as well known is a seasonal industry where the tourists may come to a country to visit different sites just during a particular season after which they go back to their country and attend to their other duties for the rest of their time until the season returns.

Tuesday, January 28, 2020

Act 3, Scene 4 provides a great opportunity for visual spectical Essay Example for Free

Act 3, Scene 4 provides a great opportunity for visual spectical Essay QUESTION. Act 3, Scene 4 provides a great opportunity for visual spectical. Discuss how The Banquet Scene has been realised on screen and consider the effectiveness of its portrayal. ANSWER. Shakespeare was born in 1564 when Elizabeth the First was Queen of England. Shakespeare did not go to university when he left school; instead, he worked. He married Anne Hathway when he was eighteen and she became the mother of his daughter, Susanna, and also of twins. Although there are many public documents concerned with his career as a writer and a businessman, Shakespeare has hidden his personal life from us. A nineteenth century poet, Matthew Arnold, addressed Shakespeare in a poem and wrote: We ask and ask Thou smilest, and art still. There is not even a portrait of the worlds greatest Dramatist. I am going to look at the banquet scene, in my opinion, one of the most important scenes in Macbeth; it shows many sides to both Macbeth and Lady Macbeth. The scene opens with the couple welcoming all the guests to their Banquet, the atmosphere is warm and jolly, and everyone is joking and enjoying themselves. The atmosphere becomes more sombre when one of Banquos murderers arrives with news for Macbeth. Although Banquo is safe, Fleance on the other hand has scapd . Macbeth tries to Act like the innocent flower, but be the serpent undert in front of his guests, but this does not last for long, the guilt gets the better of Macbeth and causes him to hallucinate. The Lords were all very confused, and so, Lady Macbeth tries to cover-up for her husband by telling them all that Macbeth suffers from an illness, which causes him to behave in such a manner. Sit, worthy friends My Lord is often thus, and hath been from his youth. She continues by saying The fit is momentary upon a thought he will be well again. The two productions I am going to look at are Roman Polanskis 1971 Production along with Gregory Doran RSC production. In Gregory Dorans production, Macbeths house resembles a prison. The front foyer is very bare, with lots of different entrances: this is trying to show us that Macbeth is imprisoned in his world of guilt. Macbeth is dressed as a soldier, which gives me the impression he is at war, maybe Doran is trying to put across the fact that Macbeth is trying to fight against all of the evil. Roman Polanski dressed Macbeth in beautiful robes; Macbeth is also wearing his crown. This makes me think Macbeth is in total control of everything. Both producers hold the Banquet in a large, dull, cold room, this symbolises the fact that Macbeth has nowhere to hide; it also creates a tense atmosphere. In Polanskis production, Macbeth sees Banquo and he goes mad! Avaunt! And quit my sight! Let the earth hide thee! He continues to rant and rave at this ghost of Banquo, whom only Macbeth can see. He frightens and startles not only the lords, but also Lady Macbeth. We know this by the look of worry on her face. She then pulls her husband aside to try and help him see sense. He sees what she is trying to say and returns to normality, but this only lasts for a matter of moments, and then Macbeth resumes to his fit of madness again. Macbeth is gradually loosing control. While Macbeth moves back, Banquo continues to advance. As both men keep moving, the camera becomes Banquo. We see high angle shot of Macbeth; it seems as though Banquo is looking down upon Macbeth and that he is now the one in control. Lady Macbeth tries to make excuses for her husbands behaviour by saying Sit worthy friends: My lord is often thus, and hath been from his youth: pray you, keep seat: the fit is momentary: upon a thought he will be well again. We then see a long shot of the lords at the table; they all look very puzzled and confused. By this time, Macbeth is in a corner, on the ground with Banquo towering over him, he moves in closer and closer, then Banquo is cut, and Macbeth is left sitting on the ground, a trembling wreck. Gregory Dorans RSC Production is very similar to Polanskis. He also shows Macbeth being overpowered by Banquo. When Lady Macbeth pulls Macbeth aside to try and snap him out of his fit, he is unable to look her in the eye, he keeps watching the ghost of Banquo. He realises what his wife is trying to say, and so he returns to his normal self again. The way that Macbeth is changing personalities so suddenly in this scene reminds me of a schizophrenic, its almost as though he has some kind of mental disorder. Macbeth tries to laugh it off and composes himself. However, this only lasts for a moment. When Macbeth sees Banquo again, he drops his chalice, and the white wine spills onto the floor. This is an interesting observation because all the other products I watched used red wine, a sign of evil and danger, but white reminds me of innocence. Maybe Gregory Doran feels that Macbeth was innocent and this is why he uses white wine rather than red. He may feel it was the witches, or maybe Lady Macbeths influence that encouraged him to do all those evil things. Personally, I feel it was Lady Macbeth that caused him to go through with Duncans murder, but yet again, how many could be talked into murder without desiring it themselves?

Monday, January 20, 2020

New Deal Essay -- essays research papers

The most active First Hundred Days was under president Franklin Delano Roosevelt’s first term. In a desperate attempt to solving the woes of the American population, FDR and his Congress passed more bills than any other president-congressional combination as ever done in their first impression time period. FDR’s domestic policy, known more widely as the New Deal, was intended to be a group of innovative measures to counteract the effects of the Great Depression. Roosevelt and the U.S. Congress, trying to reduce unemployment, restore prosperity and return a sense of morale to American citizens, endorsed a wide variety of bills creating new federal programs and agencies. These agencies were known as alphabet agencies due to their titles that included many different letters (i.e., WPA, FERA, TVA).   Ã‚  Ã‚  Ã‚  Ã‚  Although the New Deal was initiated to return prosperity to the American economy, in the long run, the New Deal was probably the worst policy ever started. Though providing quick relief to some areas of depression, the New Deal was overall a very socialist, perhaps even communist plan. Controlling prices, giving out jobs, commanding water flow, were just some of the many practices engaged in by the government tat went against capitalistic American point of views.   Ã‚  Ã‚  Ã‚  Ã‚  Some agencies did do good, however. The New Deal’s dealing with the banks was performed very well. It returned trust in leaving money in the banks with the Fed...

Sunday, January 12, 2020

Riordan’s Manufacturing Strategy

The Ordain Manufacturing Company utilizes the level strategy for their manufacturing and production planning. The process begins with the raw materials that are received by the receiving team who ensure all necessary materials are accounted for and this team moves the raw materials to the factory. The receiving supervisor then compares shipping documents against scheduled incoming orders for processing. These orders are then received by the inventory clerk and this person enters the information related to the raw materials receipts into the inventory system.The level strategy is beneficial for Ordain because they are able to maintain a stable workforce at all times, working at a constant output rate. This strategy offers a schedule that keeps the finished product moving at the same rate throughout the production cycle. Ordain can continuously produce their products equal to the average demand of the goods. In addition, employees benefit from this strategy because they are guaranteed stable work hours and the costs of potentially decreased customer service levels and Increased Inventory costs, (Jacobs, F. R. & Chase, R. , 2011). Forecasting Technique and ProcessThe quantitative forecasting technique Is the most practical for Ordain Manufacturing to utilize to determine the future sales for their electric fans. Quantitative forecasting Is a statistical technique for making projections using data and prior experiences to predict those future sales based on past trends. (Observationally. Com, 2014). Radian's China plant prepares Its own forecast of electric fan sales that take place throughout the world. Their make-TCL;-order stock process forecasts Its demand for the fans based on the average sales In the previous three years and anticipate the same for upcoming years.

Saturday, January 4, 2020

An Analysis Of Sherman Alexie s Flight, The Joy Luck...

Although the books Flight, The Joy Luck Club, and The Glass Castle all have different storylines, they have a common theme. Throughout each book, the characters all experience some sort of shame whether it s from one s appearance to the way one lives. In Flight, Sherman Alexie introduces the reader to a boy who is so ashamed of his appearance that he gives himself the nickname Zits. In The Joy Luck Club, Amy Tan shares with the reader a story about the struggle of the mother-daughter relationship between four families and the shame the daughters have for not becoming who their mothers would like them to be. In The Glass Castle, Jeannette Walls tells the reader about her alcoholic father and the shame he carries for not being able to provide for his family because of his addiction. The shame in these three books has an important impact on the characters lives and makes them the way they are. In Flight by Sherman Alexie, the author begins by introducing the reader to Zits. â€Å"Call me Zits. Everybody calls me Zits. That s not my real name, of course. My real name isn t important. (1)† This immediately leads the reader to believe that Zits is shameful of his own appearance. Not only does the main character give himself that nickname but he also makes fun of himself, â€Å"Back zits for sale! Back zits for sale! Yes,you can purchase the rights to name on on my back pimples... (4)† The way the main character makes fun of himself allows the reader to more fully understand that